LOS ANGELES (SEPT 16, 2009) – TheWrap.com, the fastest growing news organization covering the business of entertainment and media, announced today a content partnership with MSN, a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide.
The partnership will allow select stories from TheWrap.com to appear in full on MSN’s family of sites including MSN.com, the MSN entertainment sites (entertainment.msn.com, movies.msn.com and tv.msn.com) as well as Wonderwall.com.
TheWrap will also feature MSN content on its movie and TV landing pages.
“Since our inception, TheWrap.com has been focused on covering this important industry to inform both the industry insider and sophisticated fan alike,” says Sharon Waxman, Editor-in-Chief and Founder of TheWrap.com. “Working with an industry-leader like Microsoft will allow our news about the business of Hollywood to reach an even broader audience.”
“We are all fascinated by what happens behind-the-scenes in Hollywood,” says Scott Moore, Executive Producer & General Manager, MSN. “”Working with thewrap.com will continue to build on the momentum of MSN’s successful launch of Wonderwall by providing additional entertaining news and analysis on ‘the business’ while complementing our existing content.”
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Launched in January 2009, TheWrap (stage.thewrap.com) is a unique primary news source focused on the business of entertainment and media. Offering its readers original reporting, exclusive contributions from industry readers and curated news from around the globe, TheWrap is led by award-winning journalist and author, Sharon Waxman. TheWrap.com editorial staff also includes veteran editors Lew Harris and Michael Speier, as well as journalists Josef Adalian, Dylan Stableford, Amy Kaufman, Andrew Gumbel, Michael Janofsky, Desson Thomson and many others. The Wrap News, Inc. is backed by Maveron, a venture capital firm based in Seattle, Washington, and was co-founded by Starbucks CEO Howard Schultz and Dan Levitan.
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