Upfronts 2014: Cable network also expands its wedding and relationships programming with three new specials
TLC is committing to its love and relationships programming with the renewal of reality series “90 Day Fiance” and a 2014 slate that includes new series “Psychic Matchmaker” and three upcoming specials, the network announced during its Upfront presentation to advertisers on Thursday in New York.
The renewal for “90 Day Fiance,” which features international couples who are utilizing the U.S.’s three-month visa, follows a highly-watched first season. Its finale was the highest rated of the season with TLC’s key demographic Women 25-54 and the advertiser-coveted Adult 18-49 demo and was watched by 2 million total viewers.
New series “Psychic Matchmaker” seems like it could also be a hit for the show. It mixes the network’s focus on relationships with the success it has had with series “Long Island Medium.” From Jane Street Entertainment, “Psychic Matchmaker” stars Deborah Graham, a Florida psychic who uses her preternatural gift to find her clients’ soul mates.
“Our viewers know what they want from TLC, and we know what to give them – the shows that make them feel something, and people they can root for. This emotional connection is essential to our brand,” said TLC’s general manager Nancy Daniels
She continued, “This year, we’ll continue to propel our growth with more programming that features families of all shapes and sizes, heartwarming transformative experiences, and relatable life moments – stories that only TLC can tell.”
Included in the network’s three news specials is “Curvy Girls Bridal,” which features a bridal shop that caters to full-figured women. It’s produced by Half Yard Productions, the company behind TLC hit franchise “Say Yes to the Dress.”
It’s clear why TLC is focusing in on what works for its audience. TLC just experienced its highest rated quarter ever with its key demographic Women ages 25-54 and the advertiser-coveted Adults 18-49 demo with a programming slate that has included highly-rated seasons of “90 Day Fiance,” “Say Yes to the Dress,” and “I Found My Gown.”
See TLC’s full wedding and relationships slate below:
Curvy Girls Bridal (working title) New special, Q3, 2014
The savvy Harris sisters own a one-of-a-kind bridal salon where full figured brides experience their dream of finding the perfect wedding dress. (Half Yard Productions)
Heidi to the Dresscue (working title) New special, Q3, 2014
Heidi Elnora is an Alabama bridal designer who thinks every bride is one of a kind, and should have a custom gown to match. (Trium Entertainment)
Psychic Matchmaker (New series) Q3, 2014
Florida psychic Deborah Graham uses her unique gift to help her clients find love by playing matchmaker and seeking out their soul mate. (Jane Street Entertainment)
The One That Got Away (New special) Q3, 2014
Almost everyone has that one person who unknowingly holds a piece of their heart. Follow as these individuals seek out their lost loves for a chance to re-connect. (Ardaban)