New deal adds to companies CNBC and MSNBC agreements
Love the voices of your favorite “Today” show anchors but hate their faces? SiriusXM and NBC News have the perfect solution for you!
The companies are teaming up to launch “Today” Show Radio on June 26, which will make the NBC morning program available to radio listeners for the first time.
The channel will cover live “Today” audio feeds from both coasts, including replays.
“Listeners will for the first time be able to take the ‘Today’ show with them on their busy morning routine and throughout the day during their daily drive,” Scott Greenstein, president and chief content officer, SiriusXM, said in a statement. “Today’s’ unparalleled and timely content is another great example of working with an iconic brand to provide great programming to our millions of subscribers.”
“We are incredibly proud and excited to bring ‘Today’ to the SiriusXM audience,” added Deborah Turness, president of NBC News. “In recent months increasing numbers of ‘Today’ viewers have been more engaged with the show than ever, watching for longer periods of time. Now we are giving them an opportunity to stay connected even longer when they get into their cars, so they don’t miss a thing!”
NBCUniversal News Group and SiriusXM already broadcast dedicated channels, including CNBC on channel 112, and MSNBC on channel 117.
“Today” Show Radio will launch on SiriusXM on Thursday, June 26, 2014, on channel 108.
SiriusXM listeners will have access to the “Today” show’s live east coast feed from 7 a.m. – 10 a.m. ET and the west coast feed from 10 a.m. – 1 p.m. ET. Starting at 1:00 pm ET, SiriusXM will broadcast the fourth hour of “Today” with Kathie Lee Gifford and Hoda Kotb. “Today” will replay from 2 p.m. – 5 p.m. ET.