Ratings: Fallon Ticks Up From Tuesday, Reels in 7.3 Million Viewers (Updated)

Ratings: Fallon Ticks Up From Tuesday, Reels in 7.3 Million Viewers (Updated)

With an assist from the Olympics, “The Tonight Show” has its biggest Wednesday audience in 10 years

Jimmy Fallon‘s “Tonight Show” pulled in 7.3 million viewers on Wednesday — nearly the same as prior night — and actually ticked up a tenth of a rating point versus Tuesday.

Wednesday's “Tonight” averaged a 2.4 rating in the advertiser-coveted adults 18-49 demographic, according to fast-official live plus same day ratings from Nielsen Media Research.

The rating is up 4 percent versus the prior night's 2.3. The number marks the best Wednesday demo rating for the franchise in nine years (since Dec. 8, 2004, 2.5) and largest total-viewer audience for aWednesday “Tonight” in 10 years (since Feb. 2, 2004, 7.7 million).

See video: Brian Williams Raps the News on Fallon's ‘Tonight Show’ – And The Guest Rapper Will Blow Your Mind

Conan O'Brien's third “Tonight Show” (June 3, 2009) did a 2.0 in 18-49 rating and had 5.3 million viewers overall, though that version lacked the strong Olympics lead-in that Fallon's midnight start is benefitting from.

Wednesday's show outperformed the combined results in total viewers of  CBS’ “Late Show With David Letterman” (2.8 million) and ABC's “Jimmy Kimmel Live” (1.9 million) by 56 percent. In adults 18-49, the “Tonight” rating more than doubled the combined results of “Late Show” (0.6) and “Kimmel” (0.5).

According to the earlier reported metered market numbers, Fallon had topped Letterman and Kimmel by 37 percent.

Also read: Fallon's Second ‘Tonight Show’ Pulls 7.4 Million for Biggest Tuesday in 13 Years (Updated)

Below are the household results from the 56 local markets metered by Nielsen Media Research, which are available several hours earlier than the more accurate live plus same day metric.

Wednesday's “Tonight” averaged a 5.2 rating/15 share in the very preliminary rating. Those very early result numbers made it the franchise's biggest Wednesday in six years (since Jan. 2, 2008, 5.3). Conan's third “Tonight Show”, also on a Wednesday, earned a 4.3 in the same metric. On Night 1, the two versions tied in the metered market numbers (7.1); on Tuesday, Fallon edged O'Brien out 5.3 to 5.0.

Wednesday's “Tonight Show” featured Bradley Cooper and musical guest Tim McGraw. Thursday's telecast is scheduled to include First Lady Michelle Obama, Will Ferrell and musical guest Arcade Fire.
  • SuperMatt

    This is a terrible comparison. Jimmy is getting Olympics viewers while Conan was hit with the switch from popular shows like Law & Order at 10pm to the ill-fated 10pm Jay Leno failure.

    • guest

      Fallon & Conan both stink.

      Leno had no problem getting ratings with rotten lead ins.

    • twinkie1cat

      That Leno show failed because you cannot put a talk show in competition with the hour of the most intense adult dramas. I mean against CSI??? That was stupid. But I still watched the monologue and Headlines and then switched over.

  • momsandpops

    The honeymoon can not last forever. I think in three months or less the hype will be a thing of the past. I for one truly hope for that. Jimmy Fallon is not worth missing sleep over.

    • Nelson Valdez

      He knows that and more. Trust me they have a plan b,c and d. One way or the other they will make you watch either on TV or online. The show is produced at Rockefeller center in NY a stones throw away from SNL and Seth Meyers, there is a lot of young talented smart people there.

  • twinkie1cat

    He's no Jay Leno but he is much better than Conan, who just stank and than either Kimmel, who is way too silly and has a lousy band and is just loud and a terrible interviewer; and Letterman who has semi-naked female guests whom he leers at constantly. The only thing I like about him is the Top Ten and they are often contrived.

    I liked the Barbershop Quartet, but I truly miss Headlines and Fallon needs to stop with the celebrities and get some politicians instead although he does not have the interview skills of Leno who sometimes got up there near Barbara Walter's level. That has always been an issue for me. My favorite set with Fallon was Slow Jam With the President. He should do more like that. Thank the Lord he kept The Roots. I love them with their 1960s hairdos and a real tuba player although Ricky and Kevin were also excellent.

    I think there will be a honeymoon period, however, and NBC will regret what they did to Leno. Why does every show have to go for a “younger” demographic? The rest of us are people too and we are through raising children so we have more money, sometimes. And we are all not a bunch of conservatives either. We are not all addicted to FAUX News. We were the hippies! Were?

    The other annoying thing is that now all the late night network shows come from New York. Leno acknowledged but was not obsessed by Hurricane Sandy or the 16 oz restriction on sodas. I am sure New York is a great city, but it is also cold and old with 6 months of winter and lots of messy snow. And everyone talks like Chris Christie, or worse. You as a plural is Y'ALL

    America is a big country. The original 13 (or 12 of them–Georgia gets ignored) are not America by themselves! The west coast was a great place to originate late night shows and it would be nice if some of the morning shows went there too. So would be Atlanta or maybe Houston. New York is just one place, just one viewpoint, just one part of America. It would be insignificant without the rest of it.

  • Just Me

    Fallon getting Olympics viewers my arse. In a majority of the country, there is a 30 minute break between the Olympics and the Tonight Show for local news. No friggin’ way “Olympic viewers” are sitting around a half hour and just catching the Tonight show. These numbers are solid and will remain constant even after the floppy winter games. Bank on it.

    • Melina 56

      I am a 57 year old female who is choked they took away Leno again. I used to watch him for the monologue of course, headlines, jaywalking, 911 calls etc. Fallon is a nice guy – cant stand adulterer Letterman or Conan an Kimmel – the abuse Jay takes and always keeps quiet. He was no. 1 and they all attack him out of jeaulousy. Oprah when she interviewed him during the Conan fiasco was nicer to the liar who made up one of the books she was promoting and embarrassed her than Jay – was awful to him. I have never seen such hate – that is what happens in real life – the nicer and more generous I am the more I get treated like dirt. They also idolize Carson – his shows were great from what I can remember but like someone said he was a drunck wife abuser. Miss you Jay