Tribune has rebranded itself as Tribune Media Company as it completes the process of spinning off its publishing business, the company said on Monday.
The newly rebranded entity combines content with distribution and digital properties that include Tribune Broadcasting, WGN America, Tribune Studios, Tribune Digital Ventures, WGN Radio in Chicago and Tribune Real Estate.
Tribune Media Company president and CEO Peter Liguori said the company has embraced the changing media environment while announcing the rebrand Monday.
“In the last year, we have executed a strategy designed to embrace a rapidly changing media environment,” Ligouri said. “We doubled the size of our broadcast group, re-launched our national cable network, WGN America, with high-quality original programming, and expanded our digital businesses that power some of the world’s leading media brands. The result is a rich and diverse portfolio of media properties and the birth today of Tribune Media Company.”