Tribune to Acquire Ratings Website TV By The Numbers, Relaunches Zap2it

Tribune to Acquire Ratings Website TV By The Numbers, Relaunches Zap2it

TV By The Numbers

The company hopes to broaden its digital and streaming TV services and opportunities for advertisers

Tribune Digital Ventures, the technology division of the Tribune Company, is acquiring television ratings site TV By The Numbers. It didn't disclose the terms of the deal.

The media company has also relaunched television and pop culture site, Zap2it.

Previously a Zap2it content partner since 2010, TV By The Numbers content will be used to continue providing ratings analysis and data to Tribune's sites and licensed to third-party apps and services.

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“Our goal is to make TV By The Numbers a must-have analytics and data resource for passionate viewers and Hollywood insiders alike,” said Tribune Digital Ventures president, Shashi Seth, in a statement. “Viewership numbers, audience reviews and social data are increasingly becoming reliable indicators of TV show popularity, making TV By The Numbers analysis data essential to the evolving ecosystem.”

Meanwhile, Tribune's relaunch of Zap2it is geared toward directing readers to its linear TV and streaming services, as well as include integrated advertising opportunities designed to reach that valuable audience.

“With so much outstanding TV programming available on so many different platforms today, there has never been a better time to be a TV fan,” said Zap2it's executive director of sales, Brian Campbell.

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He continued, “We recognize that people who love TV – and the advertisers who want to reach them – need an integrated TV discovery and editorial source, so we're excited to unveil the all-new Zap2it to meet those needs.”

Zap2it attracts more than 7.5 million readers per month.

  • David Perkins

    In addition to my desktop feed of The Wrap's top stories, I also have a feed of Inside the Box. It mysteriously changed this morning to a direct feed from Zap2it. I was wondering what happened. Thanks. (BTW: I don't particularly like the change.)

  • TwiggyB

    I wondered why the TV Guide on Zap2It was sooooo slow in updating its information. Now I know. This means looking for another TV Guide.

    D. Perkins, I agree with you.
    Change isn't always good.

  • G Kidd

    Zap2It is now useless! Used old format daily but this new format is nothing short of terrible!

  • Ernie

    They should fire the 6 year old that designed the new site and put the failed effort in the trash where it belongs. I'll keep tabs for a week but if things don't go back to the old fromat I'm gone.

  • quarternickel

    New format looks pretty, but is useless in finding information and glacial when changing screen. Went from the best to the worst.