Ratings: NBC Tops, Though Sochi Coverage Drops 38 Percent Versus Vancouver

Ratings: NBC Tops, Though Sochi Coverage Drops 38 Percent Versus Vancouver

The comparable Winter Games Wednesday from four years ago is considered the U.S. team's most successful ever

NBC's Olympics coverage topped primetime once more on Wednesday, though versus the 2010 Game's comparable night, Sochi coverage dropped 38 percent in the key demo.

Viewers-wise, last night's games were down 29 percent versus Vancouver. But there was a good reason: the comparable night four years ago is considered the most successful in U.S. history, with six medals won, including golds from downhill skier Lindsey Vonn, snowboarder Shaun White and speed-skater Shani Davis.

NBC was first in ratings with a 5.6 rating/16 share in the advertiser-coveted 18-49 demographic and first in viewers with an average of 20.8 million, according to preliminary numbers. The Winter Games made up NBC's entire schedule.

Also read: Gay Olympic Champion Caitlin Cahow to Write Column for Viacom's Logo TV

Fox was second in ratings with a 3.4/10 and in viewers with 11.4 million. “American Idol” was the only show on the schedule.

ABC was third in ratings with a 1.2/3 and fourth in viewers with 3.6 million. In between reruns, “Super Fun Night” at 9:30 got a 1.3/3 and 3.5 million viewers.

Univision was fourth in ratings with a 1.1/3 and fifth in viewers with 2.9 million.

Also read: Comcast's Time Warner Cable Deal Will Be ‘Excruciating Wrestling Match’ With Regulators

CBS was fifth in ratings with a 0.9/3 and third in total viewers with 5 million, airing just reruns.

Telemundo was sixth in ratings with a 0.5/1 and 1.3 million viewers.

The CW was seventh in ratings with a 0.3/1 and in total viewers with 924,000. The network aired a movie repeat.

  • Michael Difani

    Yes, those Golds won four years ago were great…Vonn, White and Davis. As for the ratings now, they would have skyrocketed if the Russians under Putin had added intersections on the luge, bobsled and skeleton runs! Seriously, I miss the clanging cowbells on the downhills, such as in '76 with the Austrian great Franz Klammer tearing down the runs…..