Ratings: ABC's Drama ‘Assets’ Hits New Low

Ratings: ABC's Drama 'Assets' Hits New Low

CBS, NBC comedies rebound on Thursday

The second installment of ABC's “Assets” marked the lowest rating of any original episode across all Big 4 dramas for the 2013-2014 season.

“Assets” earned just a 0.6 rating in the key demo on Thursday, down 14 percent from its premiere, which was the lowest-rated scripted debut ever across ABC, CBS, Fox and NBC. The drama had 2.9 million viewers this week.

NBC and CBS comedies rebounded on Thursday, with the latter network dominating the night in terms of both ratings and viewers.

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CBS was first in ratings with a 3.0 rating/9 share in the advertiser-coveted 18-49 demographic and first in total viewers with an average of 12.1 million, according to preliminary numbers.

At 8 p.m., “The Big Bang Theory” was the highest-rated and most-watched show of the night, with a 5.6/17 and 20.1 million viewers. At 8:30, “The Millers” matched a series high with a 3.3/10 and had its largest audience yet with 13.6 million viewers. “The Crazy Ones” at 9 got a 2.4/7 — a 20 percent increase — and 9.6 million viewers. “Two and a Half Men” at 9:30 had a 2.4/7 and 9.5 million viewers. “Elementary” at 10 received a 2.0/6 and 9.9 million viewers.

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NBC and Univision tied for second in ratings, each with a 1.2. NBC's had a 4 share, Univision a 3. NBC was third in viewers with 3.6 million, Univision was fourth with 3.2 million.

For NBC, “Community” at 8 earned a 1.4/4 and 3.6 million viewers. The 100th episode of “Parks and Recreation” at 8:30 received a 1.4/4 — a 40 percent increase from its last original in November — and 3.4 million viewers. At 9, “Sean Saves the World” earned a 1.0/3 and 3.2 million viewers. “The Michael J. Fox Show” at 9:30 had a 1.0/3 and 3.1 million viewers. “Parenthood” at 10 got a 1.3/4 and 4.2 million viewers.

ABC was in fourth in ratings with a 1.0/3 and second in total viewers with 4 million. “The Taste” at 8 earned a 1.3/4 and 4.5 million viewers. “Assets” followed.

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Fox was in fifth in ratings with a 0.7/2 and in viewers with 2.4 million, airing reruns.

Telemundo was sixth in ratings with a 0.6/2 and in total viewers with 1.4 million.

The CW was seventh in ratings with a 0.3/1 and in total viewers with 945,000, airing repeats.

  • David Perkins

    Six seasons and a movie!

  • tv

    Big Bang proves people still want to watch tv like they used to. The audience is there — ready, willing, eager — but the shows aren't. Writers need to get off their smartphones, get off the internet and tap into their creativity and voice, and networks need to get some quality creatives, not their buddies and not the same-old recycled mediocres, and let them create. Make consistent scheduling, don't overdo commercials so you end up actually driving your live viewers away or to DVR, and ideally restore longer tv seasons.

  • Devin McMusters

    I've never heard of this “Assets”. Somebody didn't bother promo-ing it….

    • AceT

      EXACTLY Devin!

      I never heard of it until I clicked on that article. Was really interested in seeing it but now it'll likely be cancelled.

  • TwiggyB

    I wanted to watch but I like Elementary more! I'll watch on Hulu instead.

  • Dead_Zombie

    I actually think assets is a pretty good series, I guess since its based on real events, its turn people off, and has them watching all this BS reality crap, that isn't reality.. anything with a camera, and a director, ISN'T reality