Ratings: The Beatles Grammy Anniversary Special Strong Against the Winter Olympics

Ratings: The Beatles Grammy Anniversary Special Strong Against the Winter Olympics

NBC's Sochi coverage dominates Sunday in demo and ratings

NBC's Sochi Games earned gold on Sunday night, while CBS’ tribute to The Beatles took the silver in ratings and viewers.

NBC was first in ratings with a 6.9 rating/18 share in the advertiser-coveted 18-49 demographic, and first in viewers with an average of 25.4 million, according to preliminary numbers. The Winter Olympics was the network's only primetime programming.

CBS was second in ratings with a 1.7/4 and in viewers with 11.6 million. At 7 p.m., “60 Minutes” got a 1.2/3 — down 40 percent from the last original to a season low — and 9.5 million viewers. At 8, “The Night that Changed America: Grammy Salute to the Beatles” earned a 2.1/5 and 14 million viewers. A rerun followed.

Also read: Jimmy Fallon's Final ‘Late Night’ Shatters Ratings Records

ABC and Fox tied for third in ratings, each with a 1.0/3. ABC was third in viewers with 3.7 million viewers. Fox was fourth with 2.2 million. Both networks aired just reruns.

Univision and Telemundo tied for fifth in ratings, each with a 0.5/1. Univision was fifth in viewers with 1.4 million viewers, Telemundo was sixth with 1.3 million.

  • FTCS

    Any decent programming against the Olympics should do well. Much of the Olympics audience is by default rather than devoted interest as many shows run repeats or just do not spend much on counter programming. The television competition is virtually non existent.