Ratings: NBC's Sochi Olympics Bonus Night Fares Well

Ratings: NBC's Sochi Olympics Bonus Night Fares Well

CBS’ “Two and a Half Men” hits series low in demo against stiff sporting competition

NBC topped Thursday with its bonus day of the 2014 Winter Olympics, kicking off Day 1 event coverage with qualifying rounds and early competition.

For CBS, “Two and a Half Men” hit a series low in the advertiser-coveted 18-49 demographic. In fairness, most programs dipped last night.

NBC was first in both ratings and audience, as its initial night of Sochi Games competition earned a 5.8 share/16 rating in the key demo and 19.6 million viewers, according to preliminary numbers. It was the only program on the network's primetime schedule.

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CBS was second in ratings with a 2.5/7 and in viewers with 10.4 million. “The Big Bang Theory” at 8 p.m. earned a 5.0/15 and 17.2 million viewers. “The Millers” at 8:30 received a 2.7/8 and 10.9 million viewers. “The Crazy Ones” at 9 got a 1.7/5 and 7.6 million viewers. At 9:30, “Two and a Half Men” had a 1.8/5 — a new low — and 8.1 million viewers. “Elementary” at 10 earned a 1.8/5 and 9.3 million viewers.

Fox was third in ratings with a 2.1/6 and in viewers with 7.6 million. “American Idol” at 8 received a 3.0/9 and 10.9 million viewers — the smallest in-season audience ever for a regularly scheduled episode. “Rake” at 9 got a 1.1/3 and 4.3 million viewers.

Univision was fourth in ratings with a 1.3/4 and in viewers with 3.3 million.

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ABC was fifth in ratings with a 1.0/3 and in total viewers with 3.2 million. “The Taste” at 8 had a 1.0/3 and 3.2 million viewers. A rerun followed.

The CW was sixth in ratings with a 0.8/2 and 1.9 million viewers. “Vampire Diaries” at 8 got a 0.9/3 — tying its series low — and 2.1 million viewers. “Reign” at 9 also tied a series low with a 0.6/2 — it had 1.7 million viewers.

Telemundo was seventh in ratings with a 0.5/1 and in total viewers with 1.3 million.

  • Danny Kastner

    Suggested alternatives for “advertiser-coveted” because you use that term ad nauseam.

    * key ad demo
    * key demo
    * Madison Ave preferred
    * primary ad demo, etc..

    Thank you for your future creativity.