NBC won Thursday, despite its Olympics dipping once more — this time by 17 percent — while main competition “American Idol” held relatively steady.
“Idol” ticked down just one-tenth compared to last Thursday against the Sochi Winter Games, while ABC’s”The Taste” tied a series low against the stiff competition.
NBC was first in ratings with a 5.9 rating/17 share in the advertiser-coveted 18-49 demographic and first in viewers with an average of 22.3 million, according to preliminary numbers. Winter Olympics coverage was the only thing on NBC’s primetime schedule.
Fox was second in ratings with a 2.0/6 and in third in viewers with 6.96 million. “American Idol” at 8 p.m. earned a 2.9/9 — down just 3 percent from last week — and 9.9 million viewers. “Rake” at 9 got a 1.1/3 and 4 million viewers.
CBS was third in ratings with a 1.6/4 and second in viewers with 7.02 million, airing only reruns.
Univision was fourth in ratings with a 1.2/4 and in viewers with 3.1 million.
Also read: Bethenny Frankel’s Talk Show Canceled
ABC was fifth in ratings with a 0.8/2 and in total viewers with 2.8 million. “The Taste” at 8 tied a series low with a 0.9/2 and earned 3 million viewers. A rerun followed.
Telemundo was sixth in ratings with a 0.5/1 and in total viewers with 1.2 million.
The CW was seventh in ratings with a 0.3/1 and in total viewers with 1.1 million, airing repeats.