The show's 7.6 million total viewers ranked only second to 2009's Michael Jackson tribute
The BET Awards drew 7.6 million total viewers on Sunday evening, making it the No. 1 awards show on cable among adults in the advertiser-coveted 18 to 49 demo, according to the network.
The awards mark the second-highest rated BET Awards telecast of all time, ranking behind the 2009 edition, which became a tribute to Michael Jackson who died three days before the show. Sunday night's post-show also grabbed the same ranking, and was the No. 1 late night cable telecast for the season among adults 18 to 49.
The show accounted for 51 percent of all social chatter, including nearly 10 million tweets, according to BET.
BET.com also set its own record for number of visitors in a day. Daily unique visitors were up 39 percent from last year's show, page views increased by 43 percent and video views up 142 percent from last year's day of show. Mobile saw a significant increase as well.
The first ever BET Experience at L.A. Live drew 100,000 attendees over the course of three days.