Warner Bros. announces new merchandising pacts for the CBS hit
Bazinga! It really seems like a partnership made in geek heaven.
Warner Bros. and CBS Consumer products has formed a merchandising alliance between hit comedy, "The Big Bang Theory" and "Star Trek," as well as DC Comics.
Under the deals, it is producing a limited-edition collection of co-branded "Big Bang"/"Star Trek" merchandise, which will be available at Hot Topic retails stores and on HotTopic.com. It will include T-shirts and bobbleheads.
Hot Topic also will carry a new limited-edition T-shirt featuring the guys in their favorite DC Comics super hero costumes.
To promote the new collections, Warner Bros. has teamed up with Hot Topic for a contest starting Monday and continuing through May 31.
Go to www.BigBangContest.com or visit your local Hot Topic retail store. The grand prize is a trip to San Diego Comic-Con.
"The Big Bang Theory" airs its sixth season finale on Thursday at 8 p.m./7c on CBS.