Comcast and Scripps Networks Interactive announced Monday that they struck a long-term deal to bring more of Scripps' networks and shows to Comcast's Xfinity TV customers.
In the multi-year agreement, Scripps' content will be distributed through Comcast's linear and on-demand platforms online, on mobile and other devices. In return, Comcast gets access to the networks' award-winning programming.
Scripps' lifestyle networks like HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, with highly rated shows such as "House Hunters," "Chopped" and "Hotel Impossible," will come to Comcast's TV Everywhere program, which distributes content across multiple platforms.
“This agreement with Scripps Networks underscores our commitment to TV Everywhere and our desire to use the latest technologies and rapid pace of innovation to deliver the best content to Xfinity TV customers wherever and whenever they want to watch it,” Gregory Rigdon, executive vice president of content acquisition at Comcast, said in a statement.
Amid a major consumer move toward on-demand or time-shifted viewing, the deal provides for increased distribution of Scripps' content through Comcast's video-on-demand services.
And the new contract also allows Scripps to collect advertising revenue through Comcast's new ad platforms.