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‘Duck Dynasty’ to Release the Quackin’ Aug. 14

A&E officially announces what billboards have already promised

A&E wants to make sure you didn't duck its latest billboard campaign: After huge signs promising it would "Release the Quackin'" on Aug. 14, the network officially confirmed the date Tuesday as the start of "Duck Dynasty" Season 4.

Television's top-rated non-fiction cable show will return with the further adventures of the duck-hunting Robertsons, who have built an empire selling duck calls. Last season the show was the second-most-watched series on cable, behind only "The Walking Dead."

In the season 4 premiere, Robertson women enlist Uncle Si to distract Phil and Kay while Willie, Jase and Jep set-up a surprise vow renewal for their 49th anniversary.

Season 3 averaged 8.4 million total viewers, 4.8 million adults 18-49 and 4.7 million adults 25-54.