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Esquire Network Pushes Launch Date Back to Summer

The move to summer will allow the rebranded network to add more programming

The Esquire Network won't be launching as soon as expected.

The NBCUniversal rebrand of the G4 Network, which was due to kick off April 22, will now launch in the summer, in order to add more programs to its roster.

Also read: Esquire Network Orders 2 Reality Shows

"We have an opportunity to launch with more original programming than we had envisioned," Esquire Network general manager Adam Stotsky said Monday. "In order to give our viewers a more substantial program offering that showcases the breadth of the Esquire Network, we are pushing our rebrand to the summer."

The network's previously greenlit original programs include the Ryan Seacrest-produced "How I Rock It," on which NBA All-Star Baron Davis profiling an array of athletes, musicians, celebrities and other personalities; and "Risky Listing," which will explore the "exclusive, intensely competitive world of New York nightlife real estate." Both of those series had previously been slated for summer premieres.

The new venture, the product of a deal between NBCUniversal and Hearst Magazines, plans to plans to continue G4's focus on technology and gaming, while branching out into "entertainment, food, fashion, women, humor, travel, competition, danger and more."

The product of a deal between NBCUniversal and Hearst Magazines, Esquire Network plans to continue G4's focus on technology and gaming, while branching out into "entertainment, food, fashion, women, humor, travel, competition, danger and more," according to a press release issued in February.