Without marquee names, viewership down just six percent
Could "The Five" have a permanent place in Fox News' 5 p.m. hour?
The show, a summer replacement for "Glenn Beck," is down only slightly in viewers, despite a lack of marquee names. In August, its first full month on the air, it averaged 1.5 million viewers, with 369,000 in 25-54 demographic, according to Nielsen.
In Beck's last full month, June, he scored 1.6 million viewers, 387,000 of them in the demo.
"The Five" is down 6 percent overall and 5 percent among 25- to 54-year-olds.
The show has earned more viewers at 5 p.m. than its two cable news rivals combined: CNN’s "The Situation Room With Wolf Blitzer" averages 711,000 total viewers and 173,000 in the demo, while "Hardball With Chris Matthews" averages 685,000 viewers and 157,000 in the demo. Beck also handily beat his 5 p.m. rivals.
While Beck's show was intensely focused on his personality, theories and issues, "The Five" features a rotating cast of Fox News personalities talking about the day's events.