‘G.I. Joe: Retaliation’ – How Paramount's Gamble Paid Off (Video Analysis)

'G.I. Joe: Retaliation' – How Paramount's Gamble Paid Off (Video Analysis)

Paramount's decision to delay the franchise to make it 3D paid off this weekend

Paramount gambled when it delayed "G.I. Joe: Retaliation" to make it 3D. The gamble paid off on its opening weekend to the tune of $130 million in global grosses. That's roughly the "Retaliation" production budget, so it's no surprise the studio is planning a third "G.I. Joe." 

Check out TheWrap's new video in which we discuss what was behind the big debut: