In its bid to make TV advertising more accountable -- and to sell more of it through its online auction service -- Google has teamed up with TiVo, the companies are set to announce Tuesday.
TiVo will provide Google TV Ads with second-by-second viewing patterns of time-shifted programs in order to "enhance the measurement and accountability of ad impressions," they said.
Google TV Ads is a two-year-old initiative from the Internet search giant for auctioning off television ad inventory on a CPM basis, charging advertisers only for the ad impressions viewed.
Read more from the Hollywood Reporter.
