Company hopes to ramp up its online auction service.
In its bid to make TV advertising more accountable — and to sell more of it through its online auction service — Google has teamed up with TiVo, the companies are set to announce Tuesday.
TiVo will provide Google TV Ads with second-by-second viewing patterns of time-shifted programs in order to "enhance the measurement and accountability of ad impressions," they said.
Google TV Ads is a two-year-old initiative from the Internet search giant for auctioning off television ad inventory on a CPM basis, charging advertisers only for the ad impressions viewed.
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