HBO will begin streaming shows and movies on mobile devices -- including the iPad -- within the next six months, a company spokesperson confirmed to TheWrap.
The content will be available through HBO Go, the Hulu-like service that the premium cable channel makes available to subscribers. The company currently has agreements in place with Verizon and Comcast.
Subscribers won’t have to pay anymore to watch HBO on their mobile devices, but the company is still working with manufacturers and carriers to ensure that some authentication process will be in place when the service goes live.
“We can’t lock into anything specific, but this part of an overarching plan to make HBO available everywhere,” Jeff Cusson, a spokesperson for HBO, told TheWrap.
The news comes just a week after Netflix announced that it would stream movies from HBO’s rival EPIX. That move was widely seen as a pay TV land grab for the subscription rental service.
Though Netflix says it remains open to a similar deal with HBO, the cable channel is not returning the love.
“There is value in exclusivity,” HBO co-president Eric Kessler told Bloomberg.