Suit alleged that Old Navy used a Kim Kardashian look-alike in its ads
Kim Kardashian has made nice with Old Navy, ending a year-long battle with the clothing company over ads that allegedly used a Kim K. look-alike actress (pictured at left) to flog its togs.
The "Keeping Up With the Kardashians" star has settled her lawsuit with Old Navy, according to her attorney, who told TheWrap that the suit "was resolved to the mutual satisfaction of the parties."
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The attorney did not disclose the specifics of the settlement.
Kardashian filed suit against Old Navy and its parent company, The Gap, last July in U.S. District Court in Central California. Kardashian asked for unspecified damages and lost profits in the suit, though according to TMZ the reality TV sensation estimated that she had been damaged in the $15 million to $20 million range.
The suit claimed that the Old Navy ads "used Plaintiff's likeness in the form of a celebrity 'look-alike,'" which was "likely to cause confusion, and have caused actual confusion, in the minds of the consuming public as to an association of Kim Kardashian with Defendant's products and services."
That's no small consideration, given that Kardashian has given her endorsement to myriad products including ShoeDazzle and her own Dash designer boutiques.
Old Navy confirmed that the suit had been settled.
Watch an Old Navy ad featuring the alleged Kardashian doppelganger in the video.