NBC will premiere its new drama "Do No Harm" at 10 p.m. on Jan. 31, NBC Entertainment chairman Robert Greenblatt said Friday.
The premiere date takes advantage of the one-hour series finale of "30 Rock," which will air at 8 p.m. on that same night.
"Do No Harm" stars "Rescue Me" alum Steven Pasquale as Dr. Jason Cole, a neurosurgeon whose life is going swimmingly until his dangerous alter-ego emerges, hell-bent on creating havoc on Cole and those around him.
“Jan. 31 will be a special night as one classic series will mark its finale with a great hour-long send-off episode while a promising new drama will make its debut on Thursdays,” Greenblatt said. “‘30 Rock’ is acclaimed as a legendary comedy and we will see a truly memorable and fitting last episode. In ‘Do No Harm,’ viewers will have a unique new dramatic storyline with an exciting new star in Steven Pasquale that takes them into dark and uncharted territory.”
To accommodate "Do No Harm," "Rock Center With Brian Williams" will move to Fridays at 10 p.m., following "Dateline," beginning Feb. 8.