Nickelodeon announced on Friday a new round of promotions in its ad sales and marketing departments.
Nelson Boyce, senior vice president of the digital ad sales unit, has been named SVP of ad sales strategy and business development -- a newly-created position. Boyce will be responsible for, among other things, developing strategies for Nickelodeon’s Upfront.
Taking over Boyce’s previous duties of leading Nick’s digital ad sales efforts will be Katy Loria, who has been named SVP of Nickelodeon digital ad sales.
Nickelodeon also named Sharon Cohen SVP, integrated marketing and retail marketing and Samantha Maltin SVP, Nickelodeon Global Partnerships.