Sheri Salata answers to criticism that a series with the troubled actress undermines the network's brand
It was no surprise when OWN announced that Oprah Winfrey had landed an interview with troubled actress Lindsay Lohan for her interview series, "Oprah's Next Chapter." That's what she does: land controversial newsmakers.
But there was some shock when the announcement was accompanied by news of an unscripted series deal with the actress. Does Lohan really fit OWN's brand? Winfrey and her producers are up for the challenge.
"We are going to do it with the Oprah lens like we do everything, so we're not worried about any ill effects on the brand," OWN president Sheri Salata told TheWrap.
"Actually, we're the perfect brand to do it well," she continued. "It's a great opportunity to really demonstrate through one life and a well known life with well known challenges the resilience and evolution of the human spirit. So, Oprah has given us a very serious charge to do this well, to do this with the right intentions and to make it real. It doesn't get better than that."
Lohan, who's currently guest hosting E!'s "Chelsea Lately," hasn't been winning Employee of the Month awards recently. She was famously difficult on the set of her erotic movie, "The Canyons," created several messy headlines while shooting a guest role on Charlie Sheen's "Anger Management," and went M.I.A. during a shooting of Bravo's "Million Dollar Decorators."
When we asked Salata if she felt confident about Lohan's dedication to shooting the eight-episode series slated to debut in 2014, she expressed both confidence and caution.
"I spent the weekend with her in New York," she said. "We taped 'Next Chapter' on Saturday and we had some production meetings on Sunday and my experience so far has been lovely. I'm really hopeful, but like everything we're taking it one day at a time. I'm hopeful that it's going to be a great experience for everybody."
Lohan's episode of "Oprah's Next Chapter" airs Aug. 18 at 9/8c. Here's a preview below: