"Good Morning America" delivers highest gains against "Today" in total viewers and key demo since 1994
"Good Morning America" must have felt especially good Friday morning.
ABC announced Friday that its morning news program, "Good Morning America," posted 18-year highs against NBC's once-dominant "Today" show during the last week of August, showing its biggest gains against its morning-show rival in 18 years.
In the week of Aug. 27-31, "GMA" came out on top of the morning heap in both the 25-54 demographic most important to news advertisers and total viewers, besting once-dominant "Today" by 152,000 viewers in the demo and 883,000 total viewers — its largest margins of victory over its NBC competitor since 1994.
In total viewers, "GMA" swept the board that week, claiming victory all five days, and claimed a win in the key demo four of those five days.
The latest numbers represent a trend that's been growing this year. While "Today" has enjoyed a reliable Number 1 status in years past, 2012 has seen "Good Morning America" nipping at its heels and gaining ground. So far this season, "GMA" has cut its total-viewers gap with "Today" by 59 percent, and in the key demo by 51 percent.