Seth Rogen Named James Franco's Comedy Central Roast Master

Roast will premiere Sept. 2 on Comedy Central

Seth Rogen and James Franco got baked together plenty in "Pineapple Express." And now Rogen is going to help roast Franco on Comedy Central.

Rogen will serve as the roast master at Franco's Comedy Central roast, the network said Friday.

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The pair have a long-running working relationship, stemming from the 1999 cult TV series "Freaks and Geeks" and extending to the upcoming film "The Interview."

"Comedy Central Roast of James Franco" will tape Aug. 18 at Culver Studios, and will premiere on Sept. 2 at 10 p.m. on Comedy Central.