Showtime Networks has launched Showtime Anytime, a new, broadband video-streaming service that will be free to Showtime subscribers through the network’s cable, satellite and telco affiliates, the network announced Wednesday.
Showtime Anytime gives subscribers the flexibility to watch more than 400 hours of the network’s original programming, movies and sports offerings online, whenever and wherever they’d like to watch it.
Access to the service may vary by operator — subscribers will either go to ShowtimeAnytime.com, launching commercially later this year, or gain access through their operator’s “TV Everywhere” portal.
Users will be able to browse the service online, but to watch the network’s programming, the viewer will need to be an authenticated Showtime subscriber. Comcast customers can access the service now through Xfinity TV’s online service at XfinityTV.com.
At launch, ShowtimeAnytime.com will provide users with an intuitive navigation that makes it easy to find Showtime programs. The ”My List” feature enables subscribers to customize their viewing experience online, by creating a personalized list of programs to watch.
Subscribers can also opt to have new episodes of their favorite series automatically added to “My List” as they premiere on the network. Research shows that premium subscribers time shift more than the average consumer, with 40 percent of original program viewing coming from DVR or On Demand viewing for premium customers as compared with the broadcast networks.