New Lifetime series will pit aspiring food entrepreneuers against each other in a bid to get their products on supermarket shelves
Aspiring food entrepreneurs, mark your calendars: Your favorite new reality series will premiere on July 22.
"Supermarket Superstar," hosted by former WWE star Stacy Keibler, will feature contestants pitching their food ideas to food-industry professionals, with the ultimate goal of getting their product onto supermarket shelves.
In addition to Keibler, the series will feature a panel of mentors that includes chef Michael Chiarello, Mrs. Fields Bakeries founder Debbi Fields and branding expert Chris Cornyn.
After contestants are whittled down, they'll present their products to A&P supermarket buyer Tom Dahlen, who will determine each episode's winner. The finale will see three winners return to compete for the opportunity of a nationwide product launch in A&P supermarkets and their affiliated chains.