Startup Looks to ‘Reinvent TV Experience’

Sezmi launches public test of service in California.

Sezmi, a Silicon Valley-based startup, today launched a public test of a personalized television service that it says will “reinvent” the TV experience.

The service, which is scheduled for national release in 2010, combines on-demand technology common on premium cable channels with live local and cable programming, network TV and Internet video.

Buno Pati, co-founder and chief executive officer of Sezmi, said, called today’s launch the “culmination of years of development and dozens of relationships in the content, broadcast and technology industries.”

Initially, Sezmi will offer content from ABC, CBS, FOX, NBC, My Network, CW, Telefutura, Telemundo and Univision, basic cable channels including Comedy Channel, TNT, CNN, YouTube, and more than 6,000 on-demand movies – from studios including  20th Century Fox, Lionsgate, Paramount Pictures, Sony Pictures and Universal Studios — and television shows.

The company is currently accepting participants in Los Angeles with broadband access for the free three-month trial.

After the trial, the price of a basic subscription will be $4.99 a month, Sezmi said. A premium subscription, which includes access to pay cable channels, will be $24.99.