Advertisers will spend hundreds of millions on Sunday's Super Bowl ads, and it will be up to viewers to decide if they got their money's worth.
The wily characters competing for your attention this year will include E-Trade’s wisecracking baby and Budweiser’s Clydesdales. GoDaddy.com will pair long-time spokeswoman Danica Patrick with supermodel Bar Refaeli to “reposition sexy,” the company says.
Also read: Amy Poehler Follows Up Golden Globes Gig With Super Bowl Ad
CBS CEO Leslie Moonves said that some customers paid north of $4 million — a hefty increase from the $3.5 million NBC charged in 2012.
But it’s not the money spent on precious airtime that viewers will be talking about the day after Super Bowl XLVII (that’s 47, for the Roman-numerically challenged). It will be which commercials diverted their attention from their junk-food buffets to the action on screen. Two of those, by the way, are already capturing the public's attention because they might be racist.
Coca-Cola's "Chase" ad is being criticized by Arab-American groups because it features an Arab man wandering the desert with a camel by his side. Volkswagen's "Get Happy" commercial is also being labeled as offensive because a mid-western white man — and eventually an Asian man, too — speaks in a Jamaican accent as he tells his co-workers to smile before he gives them a ride in his new VW Beetle.
Thanks to the growing trend of positing Super Bowl commercials going up online before they air, we've got a preview of the two controversial ads and many others you can look forward to seeing on Sunday. Or fast-forward past. It's up to you.
Disney "The Lone Ranger"
Volkswagen "Get in. Get Happy."
Hyundai "Epic Play Date" (feat. the Flaming Lips)
Mercedes "Sexy Car Wash" (feat. Kate Upton)
Toyota "Wish Granted" (starring Kaley Cuoco)
Kia "Space Babies"
Lincoln Motor Company "Phoenix" (teaser)
Cars.com "Bring the Drama"
Pepsi NEXT "Party"
MiO Fit "Bleep" teaser (starring Tracy Morgan)
Skechers "Man vs. Cheetah"
Taco Bell "Viva Young"
Go Daddy "YourBigIdea.CO"
Best Buy "Questions" teaser (starring Amy Poehler)