Although NBC sold out all its commercials for the Superbowl, somehow the economic recession still slipped into the annual showcase for American retailers.
Recession. Superbowl. The two don’t really mix. The nation sat on the couch for four hours and munched, just like every year.
But although NBC sold out all its commercials for the Superbowl, somehow the economic recession still slipped into the annual showcase for American retailers.
In a Bud Light commercial, employees wondered what they could do to make their budget, writes the Associated Press.
"We could cut back on marketing," one person said."We could eliminate bonuses," said another. "How about if we stop buying Bud Light for every meeting?" said a third, an act of betrayal that got him tossed out the boardroom window.
And how more recession-like could it be to have the songwriter for the working man, Bruce Springsteen, as the entertainment at the halftime show. He sang “Glory Days,” “Born to Run” and a tune from a new album, “Working On A Dream.”
The game was a huge boost to NBC. Before the game, the network NBC announced that it had sold out all $201 million in ads, though some just at the very last moment.