After his first PGA Tour win since 2009, Tiger Woods will bring momentum — and ratings juice for CBS — into the upcoming Masters tourney
Some of that cheering you heard when Tigers Woods wrapped up the Arnold Palmer Invitational golf tournamet Sunday in Orlando may have been coming from CBS Sports.
The network will be broadcasting the final rounds of The Masters golf tournament from Augusta, Ga., on Saturday and Sunday, April 7-8. There's no doubt that having a healthy Tiger — especially one coming off his first win since 2009 — in its tank will provide a major boost for the tourney's ratings.
Sunday, Woods finished strong at the Bay Hill Club and Lounge to record his first PGA tournament victory in 30 months.
Last year, when a fading Woods was a non-factor on the Masters' final day, the tourney was watched in 13 percent fewer households in the biggest U.S. markets than in 2010.
CBS said that the 2011 tourney's final day drew a 10.4 percent households number in the top 56 U.S. markets, compared with a 12.0 rating in 2010, when Wood was making his return to competition in the wake of his high-profile marital problems.
The highest Masters ratings in the last decade came in 2005, when Woods won the last of his four green champions jackets.
ESPN will broadcast the opening rounds of the Masters.