Cox Communications is expected to command close to $1 billion for the Travel Channel, the New York Times reported Friday.
The company is entertaining bids from a number of media companies, including News Corp. and Scripps Networks, three people with knowledge of the auction told the Times. At least one of the offers exceeds $900 million, they said.
“Anthony Bourdain: No Reservations” and “Man v. Food” are the most popular shows on the Travel Channel, which is distributed in nearly 100 million homes and draws a modest average of 485,000 viewers in primetime.
Read more at The New York Times.