Virgin America hopes to make your air travel little more entertaining, with help from the likes of Will Ferrell, Ben Stiller and Judd Apatow.
The airline has teamed with the Virgin Group's film and television production division Virgin Produced to create the Virgin Produced Channel, which will be available to Virgin America customers during flight.
According to Virgin, the channel will offer "fresh, funny and edgy original content" created by Will Ferrell, Adam McKay, Chris Henchy and Judd Apatow of "Funny or Die," Ben Stiller's Red Hour Digital, Seth Green and Matthew Senreich's Stoopid Monkey Productions, and Black Eyed Peas' will.i.am.
Virgin Produced has also partnered with AEG,Vice, Relativity Media/Rogue, Daily Variety, Barry Katz Entertainment and others to provide in-flight programming.
The new channel will be included in Virgin America's Red platform, which offers television channels, on-demand films, a song library, video games and other entertainment for its passengers.