Warner Adds TV Titles to Blu-ray Exchange Program

For $14.95-$19.95, buyers of “Sopranos,” “Smallville,” “Chuck” and other TV DVD box sets can trade their conventional discs in for high-def on DVD2Blu.com

Own it again … for the very second time.

While studio home-video divisions haven't been entirely successful in convincing consumers to replace their DVD libraries with Blu-ray versions of titles they already purchased, Warner Bros. seems to be having enough success with its online trade-in program that its expanding it.

The studio on Tuesday announced that its DVD2Blu program (www.dvd2blu.com) will now include select TV titles.

For $19.95 and a copy of "The Sopranos: Season One" on DVD, you can get a brand-new Blu-ray box set that has a suggested retail price of $69.98.

Other titles trading at that price include season eight of "Smallville," seasons one and four of "Supernatural," and season one of "Fringe" and "Chuck."

Titles trading at $14.95 include seasons six and seven of "Smallville," season three of "Supernatural," season one of "Chuck," seasons one and two of "Pushing Daisies," seasons one and two of "Terminator: The Sarah Conner Chronicles," and season four of "Nip/Tuck."