marketing

YouTube Giant Fullscreen Launches Million Dollar Marketing Fund for Its Partners (Exclusive)

Media
 November 30, 2012 By Lucas Shaw 24 weeks ago

FullScreen will offer creatives greater marketing assistance to help channels emerge from the YouTube clutter

  

'Pacific Rim' Viral Marketing Prepares for Massive Monster Attack (Video)

Movies
 November 28, 2012 By Greg Gilman 24 weeks ago

Kaiju Emergency Alert System test and countdown clock on the film's official site tease film's upcoming trailer

  

Moviepilot Launches Social Media Marketing Agency for Studios

Media
 October 24, 2012 By Lucas Shaw 29 weeks ago

Moviepilot will work with movie studios to engage fans across social platforms like Facebook and Twitter

  

Zynga's Marketing, Revenue Officer Jeff Karp is Out

Media
 September 10, 2012 By Alexander C. Kaufman 35 weeks ago

Zynga's onslaught of departures continues into September as another top ranking official leaves

  

Hearst Promotes Jeffrey Hamill to VP of Sales, Marketing

Media
 August 23, 2012 By Alexander C. Kaufman 38 weeks ago

Hearst puts Jeffrey Hamill, the former senior vice president of advertising sales and marketing, in charge of the whole division

  

How 'The Imposter' Is Using Missing Person Fliers, Twisty Trailer to Shake Up Doc Marketing

Movies
 July 13, 2012 By Brent Lang 44 weeks ago

Drawing a page from "Exit Through the Gift Shop," Indomina Group launched an ambitious street campaign to attract true crime fans to "The Imposter"

  

PayPal Teams With TiVo, Comcast for Interactive Click-And-Buy Ad Service

Media
 June 12, 2012 By Alexander C. Kaufman 48 weeks ago

New PayPal-enhanced interactive advertisements will allow TiVo and Comcast viewers to purchase products with remotes

  

Sarah Greenberg Roberts Seeks to Exit Publicity at Weinstein Co (Exclusive)

Awards
 May 8, 2012 By Sharon Waxman 1 year ago

Sara Greenberg Roberts, who joined the Weinstein Company less than two years ago, has asked to be released from her contract

  

MT Carney Leaving Disney Marketing Role, Say Sources

Movies
 January 8, 2012 By Sharon Waxman 1 year ago

TheWrap reported previously that Disney had sought to replace the marketing chief; now sources say she is effectively gone

  

Disney Seeks to Replace Marketing Chief MT Carney (Exclusive)

Movies
 November 30, 2011 By Sharon Waxman 1 year ago

Disney has reached out to two major executives to recruit a replacement, TheWrap has learned

  

Disney Axes Marvel's Marketing Department

Movies
 August 23, 2011 By Joshua L. Weinstein 1 year ago

Dana Precious, Jeffrey Stewart and Jodi Miller all are out -- one year before Disney releases "The Avengers"

  

Studio Marketers Target 11% of the Population

Movies | Box Office
 April 13, 2011 By Edward Jay Epstein 2 years ago

How Hollywood and its marketing departments read the latest numbers

  

Weinstein Co. Taps Sarah Greenberg to Head Marketing and Publicity

Movies
 January 25, 2011 By Brent Lang 2 years ago

Former Lionsgate marketing co-president left the studio was best known for her work on the "Saw" franchise and Tyler Perry movies

  

Oren Aviv Grilled: 'Harness Technology, Information to Market Movies'

Movies
 January 11, 2011 By Sharon Waxman 2 years ago

"Marketing is the most dynamic area of the business right now -- it’s where innovation and breakthrough thinking is happening most frequently and to greatest effect"

  

Sarah Greenberg Stepping Down as Lionsgate's Marketing Co-President

Movies
 December 6, 2010 By Daniel Frankel 2 years ago

Exclusive: Tim Palen, the other co-president, will take over studio's film marketing division

  

We Need a 'Producer of Marketing & Distribution'

Movies
 November 11, 2010 By Jon Reiss 2 years ago

Just as most filmmakers do not make their films on their own, they should not be distributing and marketing those films on their own

  

Fox News 'Couldn't Resist' Mocking MSNBC's New Ads

Television
 October 20, 2010 By Hunter Walker 2 years ago

The network released two promos based on MSNBC's "Lean Forward" ad campaign

  

Disney Kicks Off '10-Week Global Countdown' for 'Tron: Legacy'

Media | Movies
 October 11, 2010 By Dylan Stableford 2 years ago

Massive marketing push for 3-D film the studio hopes is the next "Avatar"

  

MSNBC Embraces Liberal Identity With New 'Lean Forward' Brand Campaign

Television
 October 5, 2010 By Hunter Walker 2 years ago

The cable network's new ads include subtle imagery designed to emphasize its progressive slant

  

ABC Marketing Co-Head Mike Benson Steps Down

Television
 September 10, 2010 By Hunter Walker 2 years ago

Newly arrived ABC Entertainment president Paul Lee shakes up his marketing team

  

What Poker Can Teach Us About ‘Scott Pilgrim’

Movies
 August 17, 2010 By Michael Lee 2 years ago

The movie and entertainment business has always been a gamble. Here are some rules of the game

  

Former Mars Marketing Exec Joins NBCU as 'CMO in Residence'

Television
 July 19, 2010 By John Consoli 2 years ago

Michelle Kessler joins Integrated Sales Marketing team in a short-term rotating position to marketing programs for NBCU clients

  

Mauricio Vitale Gets Top Marketing Job at Oprah's TV Network

Television
 July 15, 2010 By Hunter Walker 2 years ago

Discovery Communications exec tapped to be OWN's senior vice president of marketing

  

Tom & Tom and the (Auto)biography of 'Knight and Day'

Movies | Box Office
 July 8, 2010 By Peter McAlevey 2 years ago

Marketing chief Tony Sella really isn't to blame for the movie's flopping; look a little higher up the executive ladder at Fox

  

PromaxBDA Honors Young Talent With Ron Scalera Award

Awards
 June 16, 2010 By Wrap Staff 2 years ago

Prize is named after CBS' veteran marketing/promo executive, who died in April

  

'Inception': The Selling of a Brainy Blockbuster

Movies
 June 14, 2010 By Brent Lang 2 years ago

Warner Bros. is relying on money shots and viral ads to woo audiences weary of brain-dead blockbusters

  
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