'Mad Men': Why Don Draper Understands L.A.

July, 22, 2010 10:14 am | Comments On #AMC, books, cable, California, Don Draper, Los Angeles, Mad Men, Mad Men Unbuttoned, Natasha Vargas-Cooper, Television

Don Draper understands Los Angeles.

Beyond the Edenic weather and low-slung subdivisions, Don says -- without irony -- to a would-be client that in California, “Everything is new, and it’s clean. The people are filled with hope.”

If you believe, as I do, in the notion that cities at the epicenter of cultural shifts embody the ethos of their era -- for example, Boston embodied the revolutionary spirit of 1776, Chicago was welded together by the industrial revolution, whereas New York was a city that defined the immigrant experience and Victorian values -- then no other city in the country is more representative of 20th-century modernism than Los Angeles.

Los Angeles is where the oppressive caste...

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Natasha Vargas-Cooper is an author and journalist with an addiction to AMC's retro advertising-agency drama "Mad Men." Her first book, "Mad Men Unbuttoned: A Romp Through 1960s America,"  is a series of essays examining the rich cultural and historical context surrounding the hit show.  

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