AOL Overhauls Connected TV App

Company is expanding list of partners to include TiVo and Roku

AOL is rolling out a new version of its connected TV app and expanding the list of platforms that will carry its video content, the company said Friday. 

The new version will be available on Samsung Smart TVs, Roku and Sony. The app will also be available in a beta phase on TiVo through its premiere DVRs.

The upgraded AOL On app will have a redesigned user interface and will feature high-definition videos from the AOL On Network’s  content partners like Reuters, AP, BBC, Newsy, Entertainment Tonight, Sugar, E!, Splash News, CNET and Gourmet TV.

In addition, AOL will host its own content through its Huffington Post, Moviefone and Engadget brands.

The company said that the expanded offerings and platforms will help it appeal to advertisers, particularly as the number of internet enabled TVs increases. According to a recent study by ABI Research, more than one in five U.S. households currently have connected televisions.

"Digital advertising has really been relegated to online, as well as mobile," said Rob DelaCruz, General Manager, Connected TV and Mobile Video, The AOL On Network. "It's really a new aspect to have scale and distribution on TV sets. AOL can now reach across PCs and mobile, as well as TVs to have multiple screen distribution across one [advertising] campaign."