"The Bachelor's" Chris Harrison will host the "2011 Miss America Pageant" when it returns to ABC on Jan. 15, for its 90th anniversary telecast.
It's Harrison's second stab at the pageant. "Chris did a fantastic job for us in 2004 and we are honored to have him return as we mark this significant milestone in our history," Sam Haskell III, board chairman of the Miss America Organization said in a statement.
2004 was also the last time ABCtelevised Miss America, before the pageant moved to cable. The past few years it has run on TLC, but the organization and that cable network could not reach an agreement on a new deal for this year.
ABC's agreement with the Miss America Organization is a time buy deal, with ABC receiving a fee and with the organization selling the advertising on the telecast.
Harrison's "The Bachelor" and "The Bachelorette," of course, are both ABC shows.
