Comedy Central is getting into the book business by launching an imprint with Running Press.
The partnership's first release will be a holiday-themed novelty book penned by Denis Leary, whose previous efforts include the 2008 bestseller "Why We Suck: A Feel Good Guide to Staying Fat, Loud, Lazy and Stupid."
Comedy Central said in a statement the imprint will publish books that "(build) on established and developing brands of the cable network."
Also read: Denis Leary Developing New Comedy for USA Network
"Success today means reaching our fans on all different platforms. This publishing relationship is another example of the kind of extension that keeps Comedy Central the number one brand in comedy," said Comedy Central president Michele Ganeless.
