Fox did it with "New Girl" and NBC did it with "Smash" and "Awake," and now ABC is trying to create a buzz for its upcoming sitcom "Don't Trust the B—- in Apt 23" by releasing the series' pilot episode on Hulu.
The pilot of the Krysten Ritter comedy — which also features "Dawson's Creek" star James Van Der Beek as James Van Der Beek — is posted at Hulu now, and premieres on ABC on April 11. On April 2, the new show's second episode will also post on Hulu.
Showtime, meanwhile, which has posted the season premiere episodes of "Nurse Jackie," "The Big C" and "The Borgias."
The network has previously given fans the chance to watch season premieres of "Dexter" and "Weeds" online before their TV debut. The latest premieres are going online at SHO.com before the shows debut on TV on April 8.
The fourth season of "Nurse Jackie" finds the titular nurse/addict played by Edie Falco finally dealing with her drug issues just as a new hospital administrator (Bobby Cannavale) takes over. The third season of "The Big C" will reveal the fate of Cathy's (Laura Linney) husband Paul (Oliver Platt).
You can also watch the Showtime episodes here: