‘Duck Dynasty’ Premiere Sets Cable Ratings Record

'Duck Dynasty' Premiere Sets Cable Ratings Record

Return of the Robertson family draws in 11.8 million total viewers

The season premiere of A&E's "Duck Dynasty" quacked loudly on Wednesday, drawing 11.8 million total viewers — making it the most-watched non-fiction series telecast in cable history.

In the 25-54 demographic, the Season 4 premiere of "Duck Dynasty" also set a cable record for nonfiction offerings, drawing 6.3 million viewers in the demo.

Also read: 'Duck Dynasty's' Willie Robertson Urged to Run for Congress (Report)

Among the 18-49 demographic most valued by advertisers, "Duck Dynasty" set a network record for A&E, also taking 6.3 million viewers in that demo.

Compared to last season's premiere, Wednesday night's "Duck Dynasty" was up 37 percent in total viewers, 29 percent among 25 to 54-year-olds, and 26 percent in the 18-49 demo.

Also read: 'Duck Dynasty' Clan Working on Christmas Album (They Already Have the Santa Beards)

For the uninitiated, the series follows the shenanigans of Louisiana duck-call mogul Willie Robertson and his idiosyncratic, impressively bearded clan.

"Thanks to its authentic and engaging characters  'Duck Dynasty' has become more than just a reality show, it is a cultural phenomenon," said David McKillop, General Manager and Executive Vice President of A&E. "We would like to thank the Robertsons for their incredible partnership.  We are all Happy, Happy, Happy."

  • Gail

    This is to the producers of the A&E show Duck Dynasty, keep a check on your ratings and “stop trying to help” the Robertson's with the show. As you can well see, they seem to know how to keep the American people “happy, happy, happy”. GOD bless you and the Robertson's for standing up for our Lord JESUS CHRIST. Don't worry about offending a musluim and try to help our younger generation get back morals in this country. America will keep watching as long as you (the producers) keep showing the characters as they are in real life, on America's TV show “Duck Dynasty”.

  • dorianlea,

    Thank you Duck Dynasty for allowing America to sit down for dinner. I'm glad to hear the country is finally backing a show with good old fashioned values. I so tired of most of the crap on TV.
    Kudo's to the Long Island Medium as well. It's about time we see people being good and caring about each other. It's a pleasure joining both of your families!

  • Mickey

    Leave the bleeps our of Duck Dynasty….let Phil praise God in Jesus’ name! Whatever is wrong with you people! This is one of the best shows on television…leave them alone!!

  • Greg

    Why try to fix something that is not broke. This family has shown the world you don't need politics in a show or sex scenes or killing someone. I sure don't think a little talk about the almighty is so bad.