Exclusive! The Sexy ‘Vampire Diaries’ Ad Campaign

The CW is readying another provocative ad campaign for one of its shows. The network — which set tongues wagging with its sultry "Gossip Girl" promos (remember "OMFG"?) — today will unveil some seductive new one-sheet advertising aimed at hyping its new Thursday night tentpole drama, "The Vampire Diaries." The key art for the show […]

The CW is readying another provocative ad campaign for one of its shows.

The network — which set tongues wagging with its sultry "Gossip Girl" promos (remember "OMFG"?) — today will unveil some seductive new one-sheet advertising aimed at hyping its new Thursday night tentpole drama, "The Vampire Diaries."

The key art for the show features the three stars of the series in supersexy poses, along with the vampire-specific tagline, "Love Sucks." In addition to solo ads with the three leads, there’s also a poster in which the trio are engaged in a very suggestive group pose.

Here’s a first look at the new campaign: