‘Extreme Couponing’ Debut Pays Off Big for TLC

The new reality show about obsessive savers averages 2.3 million viewers and ranks No. 1 in ad-supported cable for all key demmos

In these tight economic times, saving a few bucks here and there is apparently quite the popular topic among television viewers.

The debut of TLC's new reality offering "Extreme Couponing" scored big in the ratings, the Discovery-owned network announced Thursday. The new series averaged 2.3 million viewers over back-to-back episodes from 9 p.m. to 10 p.m., driving it to the top ranking in ad-supported cable among all key demos.

The series, which follows shoppers as they attempt to garner massive savings on shopping expeditions, first ran as a one-hour special on Dec. 29.