MTV show has been targeted for its racy depictions of teens having sex and doing drugs
Like Taco Bell before it, General Motors is pulling its advertisements from the racy MTV series "Skins."
The show centers on a group of sexually promiscuous, drug abusing teenagers — topics that have drawn the ire of the Parents Television Council.
The car maker placed "Skins" on its "do not buy" list, but advertisements for the Chevy Volt were apparently put on the program in error.
A GM spokesperson told TheWrap that its brands will not appear on the program in the future.
The PTC has milked the provocative drama for all its worth. In addition to its campaign against advertisers, the group has asked the Justice Department to launch an investigation into the show to ensure that scene of youthful coupling didn't cross into teen pornography.
"Every single advertiser who sponsored the premiere episode of ‘Skins’ is not only endorsing, but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content. The following companies and brand names can rest assured that they will be hearing from PTC about their decision to sponsor the program," PTC President Tim Winter said in a statement.
The PTC said it was targeting other advertisers and pressuring them to pull their advertisements.
Among the companies in PTC's crosshairs are Schick Hydro, H&R Block, L’Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.
MTV said it was having ongoing discussions with advertisers.
"We know that not every show works for every advertiser. That said, we are confident that Skins will continue to connect with the audience it was created for and that advertisers will take advantage of the opportunity to reach them," Nathaniel Brown, a spokesperson for MTV, said in a statement.
The show — an Americanized version of a British drama –premiered last Monday, with 3.3 million total viewers.