‘Hot in Cleveland’ Lathers Up With Old Spice Guy & Jon Lovitz

Valerie Bertinelli, Betty White and crew are slated for an encounter with the man their men could smell like — and an “SNL” alum

"Hot in Cleveland" will do the seemingly impossible on March 9: Provide Isaiah "Old Spice Guy" Mustafa and Jon Lovitz with common ground.

The body wash pitchman-turned-media sensation and the "Saturday Night Live" alum will both guest on TV Land's hit comedy on Wednesday. Mustafa, who's landed roles in "Chuck" and "Madea's Big Happy Family" since enrapturing the world in his Old Spice spots, will play a coach for the Cavaliers who's still smarting over LeBron James' defection. Valerie Bertinelli's character, Melanie Moretti, begins dating Mustafa's character.

Lovitz, meanwhile, will play a homeless man who Victoria Chase — played by Wendie Malick — becomes engaged to in an effort to secure her green card. Double date, perhaps?

The new episode of "Hot in Cleveland" airs Wednesday at 10 p.m. ET/PT.