Could "Stephen Colbert: The Video Game" be coming soon to store shelves everywhere soon?
MTV announced on Thursday that it is launching 345 Games, a new video-game extension of its Spike TV and Comedy Central properties.
The new division will draw on those channel's programming to create video games.
The division's first two releases will be "Ugly Americans: Apocalypsegeddon," a game based on Comedy Central's animated series "Ugly Americans," and "Deadliest Warrior: Legends," based on Spike's "Deadliest Warrior."
Both new titles, which go on sale this summer, will be available for Xbox LIVE Arcade and the PlayStation Network, and will retail for $10.
The new divsion will be supported on-air, off-air and online.
Read the full release below.
MTV NETWORKS ENTERTAINMENT GROUP LAUNCHES 345 GAMES NEW VIDEO GAME DIVISION TO DEVELOP GAMING RELATED PRODUCTS BASED ON COMEDY CENTRAL® AND SPIKE TV FRANCHISES
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Two Titles To Be Released Under New Gaming Arm
Spike TV’s “Deadliest Warrior: Legends”
And COMEDY CENTRAL’s “Ugly Americans: Apocalypsegeddon”
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NEW YORK, April 7, 2011 – MTV Networks Entertainment Group (MTVNE), a division of Viacom (NYSE: VIA, VIA.B), is launching 345 Games, a new video gaming arm of COMEDY CENTRAL and Spike TV, it was announced today by Dan Yang, senior vice president, strategy and business development, MTVNE and general manager, 345 Games. The new gaming unit will develop products based on the Entertainment Group’s franchises and brands and be fully supported on-air, off-air and online. The first two titles to be released under this new label will be from COMEDY CENTRAL’s hit animated show “Ugly Americans” and Spike TV’s successful multi-platform series “Deadliest Warrior,” which has already spawned the video game “Deadliest Warrior: The Game” and has sold nearly 400,000 downloads to date since its launch on both Xbox 360 and PlayStation.
“COMEDY CENTRAL and Spike TV squarely target the video game audience. Our ‘Deadliest Warrior’ gaming franchise exploded out of the gate last season,” said Yang. “With the launch of 345 Games, we are tapping into the passionate fan base of both COMEDY CENTRAL and Spike and creating an enhanced interactive experience based on our hit shows and brands.”
345 Games will work in close collaboration with the networks’ creative talent and will be supported by the networks’ marketing, digital and publicity departments. The gaming division also plans to partner with independent developers who are passionate about the product and the COMEDY CENTRAL and Spike brands.
This summer, 345 Games will be releasing two new titles – the mid-July launch of Spike TV’s “Deadliest Warrior: Legends” and the August launch of COMEDY CENTRAL’s “Ugly Americans: Apocalypsegeddon.”
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Building on the wildly successful Spike TV show and warrior-based fighting video game franchise, “Deadliest Warrior: Legends” will reach beyond weapons and armor and put gamers back on the battlefield with the most legendary warriors in history.
