NBC's Bromstad: We've Got to Get Costs Under Control

NBC's Bromstad: We've Got to Get Costs Under Control

Published: August 05, 2009 @ 11:42 am
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By Josef Adalian

The ghost of Ben Silverman lingered on at NBC's portion of the TV Critics Assn. summer press tour Wednesday, with NBC Primetime Entertainment president Angela Bromstad doing her best to outline a post-Ben vision for the Peacock.

 

Bromstad, appearing on stage with unscripted chief Paul Telegdy, was peppered with questions about Silverman's last months in office, his strategy of acquiring international co-productions and the impact stripping Jay Leno five nights a week will have on the network's ratings and development strategy.

 

The bottom line message Bromstad attempted to deliver: NBC has started to turn the corner and now has a stable executive team--and strategy--in place.

 

"There's tremendous continuity and calm," Bromstad said. "We're moving in the right direction."

 

Bromstad also tried to squeeze in a declaration about production costs, arguing it was a fundamental problem for all broadcasters-- and Hollywood in general.

 

The full story is here.

 

 

Tags: Angela Bromstad, Ben Silverman, NBC, Television
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