Reality show’s numbers will also likely be adjusted down due to NFL pre-emptions
CBS' reliable ratings earner "Big Brother" took the top slot on Thursday night, pushing the network to an overall victory, according to preliminary numbers.
"Big Brother's" win is dampened by a couple of factors — namely, that it had virtually no competition in the way of original programming, and that its numbers will likely be adjusted down significantly in the final numbers, due to NFL pre-season pre-emptions.
As it stands now, "Big Brother" at 9 drew a 3.4 rating/9 share in the adults 18-49 demographic and 9.6 million total viewers. The network ran repeats through the rest of the evening, taking the top overall numbers of the night with an average 2.7/8 in the demo and 8.6 million average total viewers.
The evening's only other original programming, "Rookie Blue" at 10, drew a 1.6/4 in the demo and 5.8 million total viewers — though that, too, is likely to be adjusted down when the NFL pre-emptions are factored into the final numbers.