8.6 million total viewers tune in to watch the return of the Robertson family on "Duck Dynasty"
"Duck Dynasty" night not be for everyone (we're looking in your direction, Morrissey), but it clearly has its fans. Lots of them.
The Season 3 premiere of the A&E reality series — which follows the hillbilly shenanigans of the Robertson family, which made its fortune making duck calls — on Wednesday night was the network's most-watched and best-rated telecast on record, drawing 8.6 million total viewers.
The network aired back-to-back episodes of the series, with the first episode grabbing 8.6 million total viewers, with five million of them in the key 18-49 demographic. The show averaged those numbers throughout the hour.
The network's previous ratings and viewership record belongs to — uh-huh — the season finale of the series in December, which drew 6.5 million total viewers, with 3.9 million of them in the key demo.
Compared to the Season 2 premiere, Wednesday night's "Duck Dynasty" premiere jumped by 132 percent in total viewers and 127 percent in the demo.